Why keeping MDM in the IT Domain is bad for business
The value that engineers bring to the data stack is undeniable. They play a crucial role in ensuring data is primed for insights. However, the immense value and necessity of involving Domain Experts in the data supply chain, not merely as consumers but as contributors, cannot be overstated.
IT and Engineering have distinct focuses within the data supply chain. Their work aligns with the overarching goal of preparing data for insights. Yet, there's a specific persona that is interested in enhancing the intrinsic value of the data itself. Consider the analogy of a Netflix movie director. While Netflix's ability to deliver content globally, start streaming in seconds, and function across devices is impressive, the content—the movie—remains the star. It requires directors, writers, and editors to refine the content to the point where it captivates the audience. Similarly, one might ask, who is the "director" for your customer data?