Become a CluedIn partner
Help enterprise clients move from broken data to governed, AI-ready data.
CluedIn works with consultancies, systems integrators and implementation partners that help enterprise organisations modernise master data management, improve data quality and prepare trusted data for analytics, automation and AI.
The opportunity
Enterprise data projects are changing. Your clients need more than dashboards, pipelines and governance documents.
AI has exposed a hard truth: most enterprise data estates are not ready for production AI. Data is duplicated, inconsistent, poorly governed and manually maintained across too many systems.
That creates a clear opportunity for partners. CluedIn gives you a modern Agentic Master Data Management platform to help clients build trusted data foundations, operationalise governance and make Microsoft data investments work harder.
Built for serious delivery
Not another tool to add to the stack. A platform for solving the data work clients cannot keep doing manually.
- ✓Graph-native MDM
- ✓AI agents for data operations
- ✓Microsoft Fabric and Purview alignment
- ✓Governance, lineage and human oversight
Who we partner with
For partners already helping enterprises solve hard data problems.
CluedIn is strongest when partners bring domain expertise, delivery discipline and an understanding of how enterprise data actually breaks in the real world.
Data consultancies
For teams advising clients on data strategy, data quality, operating models, governance and AI readiness.
Implementation partners
For delivery teams implementing MDM, data governance, entity resolution, data migration and data quality programmes.
Microsoft data specialists
For partners helping clients get more from Microsoft Fabric, Microsoft Purview, Azure AI and Power Platform.
Industry experts
For firms with deep knowledge in manufacturing, financial services, retail, gaming, utilities, public sector and complex operational data.
Why CluedIn
A stronger way to deliver data transformation.
Most enterprise data programmes fail for predictable reasons: too much manual stewardship, too many disconnected tools, too little trust in the data and governance that stops at documentation. CluedIn gives partners a practical platform for changing that.
Deliver the data foundation AI needs
Help clients prepare trusted, governed and contextual data for AI, analytics, copilots and automation.
Move beyond manual stewardship
Use AI agents to support repetitive data operations such as validation, enrichment, classification, deduplication and quality improvement.
Operationalise governance
Turn rules, policies, lineage and stewardship into active workflows with auditability and human oversight.
Strengthen Microsoft data projects
Complement Fabric, Purview, Azure AI and Power Platform with governed master data and entity-level quality.
Start with the highest-value domain
Support focused use cases across customer, product, supplier, finance, asset and operational data.
Build repeatable delivery motions
Create reusable offerings around AI data readiness, MDM modernisation, data quality automation and governance operating models.
Partner services opportunity
Create high-value services around problems your clients already know they have.
The value is not in selling another platform. It is in helping clients solve the operational data problems blocking AI, analytics, compliance and transformation.
Discuss partnershipUse case
AI data readiness
Assess, improve and operationalise the trusted data foundation clients need before AI can scale.
Use case
MDM modernisation
Help clients move away from brittle, manual and batch-heavy approaches to continuous, governed data operations.
Use case
Data quality automation
Design rules, agents, workflows and stewardship processes that keep data improving over time.
Use case
Fabric and Purview readiness
Bring governed, enriched and mastered data into modern Microsoft data environments.
Proof in production
Your clients need outcomes, not another promise about transformation.
CluedIn is used by enterprise teams to solve real data quality, governance and AI-readiness challenges across complex data estates.
Komatsu
Running AI on trusted data at enterprise scale.
Komatsu uses CluedIn as part of a Microsoft ecosystem to support data quality, semantic context, matching and merging, enrichment and AI agents.
10M
records processed per day
Trusted
data for analytics and AI
SEGA
Improving product data with AI agents in production.
SEGA used CluedIn AI agents to improve product data quality, consistency and completeness across a game catalog.
12,000+
properties filled
7,000
records processed in under a minute
How we support partners
You bring the client context. We help you deliver with confidence.
We want partners that can add real value, not simply repeat product messaging. That means practical enablement, technical support and clear delivery pathways.
Sales and solution enablement
Positioning, use case guidance and support for explaining CluedIn to enterprise data, governance and Microsoft stakeholders.
Technical onboarding
Product training, documentation and guidance for implementation teams working across data ingestion, modelling, rules, workflows and governance.
Use case accelerators
Support for packaging repeatable services around AI readiness, MDM modernisation, entity resolution and data quality automation.
Co-marketing opportunities
Joint storytelling around relevant use cases, thought leadership and market education where there is a strong mutual fit.
Delivery collaboration
Access to CluedIn expertise to help shape implementation approaches, avoid common pitfalls and keep client outcomes front and centre.
Product and roadmap alignment
A closer relationship with the CluedIn team so partners can understand where the platform is heading and where client demand is growing.
Strong fit
You are likely a good fit if...
- ✓You work with enterprise or upper mid-market clients.
- ✓You deliver data management, governance, MDM, analytics or AI-readiness projects.
- ✓You understand Microsoft Fabric, Purview, Azure AI or Power Platform environments.
- ✓You can advise clients beyond tool configuration.
- ✓You want to build repeatable services around trusted data, governance and AI.
Probably not the right fit
This is not a volume reseller programme.
We are not trying to build a large directory of partners with shallow product knowledge. CluedIn works best with partners that can bring expertise, delivery quality and a clear point of view on enterprise data.
- ●You only want a logo to add to a partner page.
- ●You do not work with enterprise data problems.
- ●You are looking for a simple transactional software referral motion.
How it works
A practical path to partnership.
We start by understanding where you specialise, where your clients are struggling and how CluedIn can support meaningful outcomes.
Partner conversation
We discuss your practice, client base, vertical focus and priority data use cases.
Use case alignment
We identify the best-fit plays across MDM, data quality, AI readiness, governance or Microsoft data projects.
Enablement
Your commercial and delivery teams get the guidance needed to position and implement CluedIn properly.
Go to market
We collaborate around relevant opportunities, repeatable service motions and client outcomes.
Partner FAQs
Questions consultancies usually ask.
What kind of clients are best suited to CluedIn?
CluedIn is designed for organisations with complex data estates, multiple source systems, master data challenges, governance requirements and pressure to make data usable for AI, analytics and operations.
Does CluedIn replace our consulting services?
No. CluedIn gives partners a platform to deliver better outcomes. Your expertise in strategy, data architecture, governance, change management and implementation remains critical.
Where does CluedIn fit in Microsoft environments?
CluedIn complements Microsoft Fabric and Microsoft Purview by helping organisations create trusted, governed and enriched master data that can support analytics, governance and AI workflows.
What do CluedIn AI agents actually do?
CluedIn AI agents support data operations such as classification, enrichment, validation, deduplication, rule suggestion, data quality fixes, semantic mapping and issue detection, with governance and oversight.
Ready to talk?
Let’s build better enterprise data outcomes together.
If you are helping clients solve data quality, governance, MDM, Microsoft Fabric, Purview or AI-readiness challenges, we should talk.
Become a CluedIn partner