Why it matters
Fabric brings data together. CluedIn helps make it trustworthy.
Microsoft Fabric gives enterprises a powerful foundation for data integration, engineering, analytics, AI, reporting and OneLake-based data activation.
But data does not become accurate, governed or AI-ready just because it reaches Fabric. CluedIn solves the master data problems that would otherwise flow straight into dashboards, AI models, Copilot experiences and operational decisions.
Microsoft Fabric accelerates the use of data. CluedIn improves the trustworthiness of the data being used.
Fabric is where data becomes available for analytics and AI. CluedIn is where critical enterprise data is resolved, mastered, enriched, governed and kept reliable.
Better together
Fabric, Purview & CluedIn play different roles
The strongest Microsoft data estates use each platform for the job it is built to do.
Microsoft Fabric
Data platform and analytics layer
Data movement, engineering, warehousing, lakehouse workloads, Power BI, OneLake and AI-oriented data experiences.
Microsoft Purview
Governance and metadata layer
Catalogue, lineage, policy visibility, discovery and metadata governance across the data estate.
CluedIn
Master data and operational trust layer
Entity resolution, golden records, data quality, enrichment, governed AI agents and continuous data improvement.
What CluedIn adds
Trusted master data for Fabric, Purview, Power BI and AI
CluedIn gives Microsoft-first enterprises the missing operational layer between fragmented source systems and downstream data consumption.
Entity resolution
Resolve customers, products, suppliers, assets and locations across fragmented systems.
Golden records
Create trusted records that analytics, AI and operations can rely on.
Data quality
Detect, prioritise and improve poor-quality records before they weaken Fabric workloads.
Data enrichment
Fill missing attributes and create more useful data products for analytics and AI.
Governance workflows
Connect rules, approvals, lineage and audit trails to live data operations.
AI agents
Classify, validate, enrich, deduplicate and improve data with governed AI agents.
Graph-native MDM
Fabric environments need context, not just connected tables
Enterprise master data is connected by nature. Customers belong to accounts. Products belong to categories. Suppliers link to locations. Assets connect to contracts. Policies depend on regions, business units and lineage.
CluedIn uses a persistent knowledge graph to give data teams and AI agents the context needed to resolve entities, understand relationships, apply governance and explain downstream impact.
Agentic Master Data Management
From manual stewardship to governed AI agents
CluedIn AI agents help take on repetitive data management work while preserving human oversight, permissions, explanations and auditability.
Detect Suggest Validate Enrich Deduplicate Remediate
Microsoft Purview alignment
Operationalise governance, do not just document it
Governance cannot only live in a catalogue. It needs to shape how data is improved, approved, mastered and used.
CluedIn complements Microsoft Purview by helping connect governance metadata to live data management processes, including rules, glossaries, deduplication projects, clean projects, streams, vocabularies and data products where supported.
Use cases
What enterprises use CluedIn and Fabric for
Improve the quality, trust and usability of master data before it powers analytics, AI, reporting and operational processes.
Customer master data
Resolve duplicate customers and create trusted customer records for analytics and AI.
Product data quality
Standardise, classify and enrich product data before it reaches Fabric workloads.
Supplier and asset data
Improve supplier, asset and location data across fragmented operational systems.
AI-ready data
Prepare governed, contextual data for Copilot, AI agents and automated decisions.
Power BI trust
Reduce reporting disputes caused by duplicated or inconsistent master data.
Governance execution
Turn governance from passive documentation into auditable data operations.
Production proof
Komatsu: Fabric, Purview, AI and CluedIn in production
Komatsu used CluedIn as part of a Microsoft data stack to move from fragmented ERP systems and manual data management toward governed, AI-powered data operations at enterprise scale.
Microsoft Fabric
Microsoft Purview
Azure Foundry AI
CluedIn
The result: trusted data for analytics and AI, less manual effort, and AI-driven data operations processing 10M records per day.
Recommended resources
Build the business case for MDM in Microsoft Fabric
Article
What is the best MDM system for Microsoft Fabric?
A buyer-focused guide to evaluating MDM for Fabric, Purview, analytics and AI.
Integration
CluedIn and Microsoft Purview
See how CluedIn helps connect governance metadata to operational MDM processes.
Platform
Agentic Data Management Platform
Explore CluedIn’s graph-native platform for trusted, governed, AI-ready enterprise data.
Make Microsoft Fabric work on trusted data
CluedIn helps you resolve, govern, enrich and continuously improve the master data that powers Fabric, Purview, Power BI, Copilot and enterprise AI.
Book a Discovery Call
FAQs
Frequently asked questions about CluedIn and Microsoft Fabric
What is CluedIn for Microsoft Fabric?
CluedIn is a graph-native Agentic Master Data Management platform for Microsoft Fabric environments. It helps enterprises resolve, govern, enrich and continuously improve master data before it is used in Fabric analytics, AI, reporting and operational workflows.
Does Microsoft Fabric replace MDM?
No. Microsoft Fabric provides a unified platform for data, analytics and AI, but enterprises still need MDM to resolve entities, improve data quality, govern critical records and create trusted master data across systems.
Why do enterprises need MDM with Microsoft Fabric?
Enterprises need MDM with Microsoft Fabric because data can still be duplicated, inconsistent, incomplete or poorly governed before it reaches Fabric. MDM helps ensure Fabric workloads use trusted, mastered and explainable data.
How does CluedIn work with Microsoft Purview?
CluedIn complements Microsoft Purview by helping operationalise governance. It connects governance metadata to live data management work such as rules, glossaries, deduplication projects, clean projects, streams, vocabularies and data products where supported.
What is Agentic MDM for Microsoft Fabric?
Agentic MDM for Microsoft Fabric uses governed AI agents to continuously improve master data before it is used in analytics, reporting and AI. Agents can detect, suggest, enrich, validate, classify and remediate data issues with oversight and auditability.
Is CluedIn a replacement for Microsoft Fabric?
No. CluedIn is not a replacement for Microsoft Fabric. Fabric provides the data and analytics platform. CluedIn provides the governed Master Data Management, data quality, enrichment and agentic data operations layer that helps make Fabric data more trusted and usable.
