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Article |  5 min read

20 data problems modern master data management can solve


Managing data effectively, especially in large enterprises, can be a daunting task. Enter Modern Master Data Management (MDM).

While most are aware of its primary functions, modern MDM has evolved to address a plethora of data-related challenges that enterprises face daily.

Let's explore 20 such problems that modern MDM can solve.


The Data Problems 

  1. Data Silos:
    Modern MDM integrates data from disparate systems, breaking down silos and ensuring a unified view of data across the organization.

  2. Data Quality Issues:
    With features like continuous validation and data cleansing, MDM ensures the accuracy, consistency, and reliability of data.

  3. Duplicate Data:
    Modern MDM identifies and eliminates duplicate records, ensuring a single version of the truth.

  4. Data Security Concerns:
    Advanced access controls and encryption techniques protect sensitive data from breaches and unauthorized access.

  5. Compliance Challenges:
    MDM aids in adhering to data regulations by automating data policies and ensuring data integrity.

  6. Inefficient Data Workflows:
    By automating data processes, MDM streamlines workflows, reducing manual interventions and errors.

  7. Lack of a Single Customer View:
    MDM consolidates customer data from various touchpoints, providing a 360-degree view of the customer.

  8. Historical Data Tracking:
    Modern MDM systems maintain a history of data changes, allowing for easy tracking and auditing.

  9. Real-time Data Access:
    MDM ensures that data is updated in real-time across systems, enabling timely decision-making.

  10. Scalability Issues:
    Modern MDM solutions are built to scale, accommodating growing data needs without performance hitches.

  11. Data Redundancy:
    MDM reduces storage costs and complexity by eliminating redundant data across systems.

  12. Inaccurate Analytics:
    By ensuring data quality and consistency, MDM provides a solid foundation for accurate analytics and insights.

  13. Data Onboarding Delays:
    Modern MDM accelerates the process of onboarding new data sources into the enterprise ecosystem.

  14. Data Governance Ambiguity:
    MDM provides clear governance structures, defining roles, responsibilities, and processes for data management.

  15. Inconsistent Data Definitions:
    MDM standardizes data definitions across the organization, ensuring everyone speaks the same data language.

  16. Lack of Data Transparency:
    With features like data lineage and metadata management, MDM offers complete transparency into data sources and transformations.

  17. Data Integration Complexities:
    Modern MDM simplifies data integration, ensuring seamless data flow between systems.

  18. Over-reliance on IT:
    With self-service capabilities, modern MDM empowers business users to manage and access data without always relying on IT.

  19. Slow Data Retrieval:
    Advanced indexing and search capabilities ensure that users can quickly retrieve the data they need.

  20. Inadequate Data Backup and Recovery:
    Modern MDM solutions come with robust backup and recovery features, ensuring data availability even in the face of disasters.


Modern Master Data Management is not just about consolidating data; it's about transforming the way enterprises view, handle, and derive value from their most crucial asset.

By addressing a myriad of data challenges, from quality to security to governance, modern MDM paves the way for enterprises to truly harness the power of their data, driving innovation, efficiency, and growth.

As data complexities continue to grow, the role of MDM in navigating these challenges becomes even more pivotal.

Infographic: Key concepts of MDM at a glance

Infographic: MDM use cases by industry