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CluedIn Privacy Policy

At CluedIn, we recognize the importance of data privacy and security. As a Denmark-based company with a global presence, including the EU, North America, and other regions, we are committed to handling your personal data responsibly and transparently. This Privacy Policy explains how we collect, use, disclose, and protect your information in compliance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR), UK GDPR, and relevant US laws like the California Consumer Privacy Act (CCPA).

Last Updated: 18 Feb 2025

1. Information We Collect

We collect information in the following ways:

a. Information You Provide Directly

We collect personal information that you voluntarily provide when you:

  • Contact us via email or other communication channels
  • Sign up for newsletters, materials, or services
  • Register for online events such as webinars and masterclasses
  • Use our customer support services

b. Information Collected Automatically

We use cookies, tracking technologies, and third-party analytics tools to collect:

  • IP addresses, browser types, and device information
  • Usage data, such as pages visited and time spent on our website
  • Behavioral data from integrations with third-party platforms like Google Analytics, LinkedIn, and HubSpot

2. How We Use Your Information

We use your data to:

  • Provide and improve our services
  • Respond to inquiries and customer support requests
  • Conduct analytics and track user engagement
  • Ensure website security and fraud prevention
  • Personalize content and marketing communications (where legally permitted)
  • Comply with legal obligations

3. Legal Basis for Processing (GDPR & UK GDPR)

We process your personal data under the following legal bases:

  • Performance of a Contract: To fulfill our obligations under service agreements
  • Legitimate Interest: For website security, analytics, and improving our services
  • Compliance with Legal Obligations: To meet regulatory requirements
  • Consent: When required, we will obtain your consent (e.g., for marketing communications and cookies)

4. Sharing and Disclosure of Information

We may share your information with:

  • Third-Party Service Providers: Such as cloud hosting, analytics providers (Google, LinkedIn, HubSpot), and payment processors
  • Implementation Partners: For event registrations when explicitly stated
  • Regulatory and Legal Authorities: When required by law
  • Business Transfers: If CluedIn undergoes a merger, acquisition, or asset sale

5. Cookies and Tracking Technologies

We use cookies to enhance user experience, analyze site traffic, and tailor content. By using our website, you consent to the use of cookies as described in our Cookie Policy. You may manage or disable cookies through your browser settings.

Key Cookies We Use:

Cookie Domain Description Duration Type
__cf_bm www.cluedin.net This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
_cfuvid www.cluedin.net Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services. Session Necessary
__cf_bm www.cluedin.com This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
_cfuvid www.cluedin.com Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services. Session Necessary
__cf_bm hubspotusercontent-na1.net This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
__cf_bm hsappstatic.net This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
__cf_bm hubspotusercontent-eu1.net This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
bcookie linkedin.com LinkedIn sets this cookie to track the use of embedded services. 1 year Advertisement
li_gc linkedin.com Linkedin sets this cookie for storing visitor's consent regarding using cookies for non-essential purposes. 6 months Functional
lidc linkedin.com LinkedIn sets the lidc cookie to facilitate data center selection. 1 day Functional
__cf_bm usemessages.com This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
__cf_bm hubspot.com This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
_cfuvid hubspot.com Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services. Session Necessary
__cf_bm hscollectedforms.net This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
__cf_bm hsleadflows.net This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
__cf_bm hs-analytics.net This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
__cf_bm hs-banner.com This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
__cf_bm hsadspixel.net This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
_hjSessionUser_* cluedin.com Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID. 1 year Analytics
_hjSession_* cluedin.com Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID. 1 hour Analytics
__cf_bm hsforms.com This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
_cfuvid hsforms.com Calendly sets this cookie to track users across sessions. Session Necessary
__cf_bm hubapi.com This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
personalization_id twitter.com Twitter sets this cookie to integrate and share features for social media. 1 year 1 month 4 days Advertisement
muc_ads t.co Twitter sets this cookie to collect user behavior and interaction data. 1 year 1 month 4 days Advertisement
__cf_bm t.co This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
__cf_bm hubspotvideo.com This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
__cf_bm hubspotusercontent.com This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
__cf_bm hsforms.net This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
__cf_bm hs-scripts.com This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
__cf_bm hubspot.net This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. 1 hour Necessary
lastExternalReferrerTime cluedin.com Never Other
lastExternalReferrer cluedin.com Never Other
__hmpl play.hubspotvideo.com Session Other

6. Your Data Protection Rights

Depending on your location, you have rights under GDPR, UK GDPR, and CCPA, including:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate data
  • Erasure: Request deletion of your data (subject to legal limitations)
  • Objection & Restriction: Object to processing or request processing limits
  • Data Portability: Request transfer of your data
  • Opt-Out: Withdraw consent for marketing communications

To exercise these rights, contact us at support@cluedin.com.

7. International Data Transfers

As we operate globally, your data may be transferred outside the EU/EEA. We ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs), to protect your information when transferring it internationally.

8. Security Measures

We implement industry-standard security measures to protect your data against unauthorized access, alteration, disclosure, or destruction. While we strive to secure your data, no system is 100% secure.

9. Retention Period

We retain your personal data only as long as necessary for the purposes outlined in this policy, in accordance with legal and contractual obligations.

10. Contact Us

If you have questions about this Privacy Policy, data processing, or wish to exercise your rights, contact us at support@cluedin.com 

Changes to This Policy
We may update this Privacy Policy periodically. The latest version will always be available on our website, and we encourage you to review it regularly.