Justifying an MDM project to the business

Let's start by approaching this from a different angle and asking "How can we justify not having access to high quality data in our business?" With this in mind, it's fair to say that high quality data is a critical element in operating a business. The truth is, we don't have unlimited time, talent and money, and you simply can't solve everything at once. You need to break these large projects down into consumable chunks. Every business manager should think "We simply can't wait to fix our data quality, and now is the right time to justify high quality data in our business".

There's now a high focus on data science, machine learning and artificial intelligence to help businesses guide data driven insights. However, this has highlighted that most businesses don't have the right data foundation to properly activate these new services.

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