Gartner Guide:
Market Guide for Master Data Management Solutions
Analyst firm Gartner has just released its Market Guide for Master Data Management solutions, highlighting the core capabilities and trends that organizations need to be aware of when making an MDM investment.
“Vendors able to support fast time to value and the growth of client MDM maturity and capabilities over time, while also focusing on more-advanced MDM capabilities and deployment models across a variety of use cases, are well-positioned to ensure client MDM success.”1
Everything you need to know about the MDM market in one comprehensive guide
The report highlights the difference between pure-play and integrated MDM solutions, and talks about how the market is consolidating and changing to meet the evolving needs of a modern business.
Despite continuing market uncertainty and economic pressures, MDM is still seen as a key enabler of process efficiencies and business growth. In times of flux, it is more important than ever for organizations to choose an MDM provider that best enables its most pressing business priorities and supports rapid time to value.
The growing adoption of advanced technologies like graph, AI and ML is testament to this drive for speed, agility and empowering the business to achieve more with data. CluedIn has always believed that MDM should be accessible to the business, and continues to pioneer approaches that support this vision.
“One essential capability where the market is experiencing more significant differentiation across vendors is in the area of augmented MDM. The integration of graph, AI/ML and other new technologies into the MDM space is a direct result of organizations seeking solutions to support evolving business needs – particularly in the digital realm.”2
“Generative AI will become part of many MDM solutions – one vendor has already integrated, with the Azure OpenAI service providing capabilities for cleansing, standardizing and enriching data to be performed in minutes, not weeks. This will increase efficiency and reduce manual repetitive tasks.”3
1: Market Guide for Master Data Management Solutions, 7 August 2023, Helen Grimster, Sally Parker, Thornton Craig, Gavin Hicks
2: Market Guide for Master Data Management Solutions, 7 August 2023, Helen Grimster, Sally Parker, Thornton Craig, Gavin Hicks
3: Market Guide for Master Data Management Solutions, 7 August 2023, Helen Grimster, Sally Parker, Thornton Craig, Gavin Hicks
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