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Autonomous Data Management


STG manufactures, markets, and distributes a range of tobacco products including cigars, pipe tobacco, fine cut tobacco, smokeless tobacco, and pipes.



STG were a family run business but were not as modern in their data story as they wanted to be. They were suffering from legacy SAP instances that were not allowing them to innovate. 


After attempting MDM 4 times, STG discovered CluedIn and built their MDM story within 4 months. Now STG have a full view of their product line, who their customers are and more.