Industry
Media & Entertainment
Challenge
Sega Europe faced challenges in managing their data due to inconsistent naming conventions and the complexity of mapping product hierarchies across multiple resellers. This required extensive manual input and hindered their ability to deliver accurate and actionable data to their teams.
Results
By implementing CluedIn, Sega Europe streamlined their data management processes, achieving a unified and consistent data format. The platform's AI-driven auto-mapping and alerting capabilities significantly reduced manual efforts and improved data quality, enabling teams to access and utilize accurate data efficiently.
Key Product
CluedIn MDM and Data Quality - SaaS
About Sega Europe
Sega Europe, a subsidiary of the global video game giant SEGA, is responsible for publishing and distributing SEGA games across Europe. They handle a vast array of data from multiple sources, including analytics, commercial, and marketing data.The Challenge
Before adopting CluedIn, Sega Europe struggled with managing diverse data sources, including analytics, commercial, and marketing data. Data inconsistency and complex product hierarchies added layers of difficulty, requiring extensive manual mapping. This not only consumed valuable time but also led to data quality issues, impacting the ability of teams to make informed decisions.
The Solution
Sega Europe sought a robust solution to unify their data management processes. After exploring various options, they selected CluedIn for its innovative AI and graph-based technology. CluedIn's capability to auto-map and cleanse data from multiple sources was a game-changer. The implementation began with setting up mapping rules, which were then applied to incoming data, reducing the need for manual intervention.
The Results
The deployment of CluedIn aims to lead to remarkable improvements. Sega Europe aims to achieve a 70% reduction in manual data mapping and an 85% increase in data quality. The time saving in data processing will be significant, with an estimated 50% decrease, allowing teams to focus on strategic tasks.
Additionally, data utilization efficiency could increase by 60%, enabling more effective decision-making. CluedIn's AI-driven master data management platform ensures real-time alerts and seamless data integration across modern business platforms, providing a transformative solution for Sega Europe's data management needs.