End to End Data Fabric

Situation:

IT stakeholders struggled with:

• Lack of clarity regarding security and privacy obligations when accessing and sharing data
• Lack of single customer view, ability to deliver a personalized experience for customers
• Inability for customers to maintain their own personal information
  

Business stakeholders wanted to:

• Gain a deeper understanding of their customers (by creating a Single View)
• Create a personalized experience for CCQ customers
• Target demographics which don’t have support services in place

Impact:

Understanding their data and finding the meaningful insights can have a huge impact on the Cancer Council Queensland’s ability to manage their data and make informed decisions about the current and future issues.