
End to End Data Fabric
Situation:
IT stakeholders struggled with:
- Lack of clarity regarding security and privacy obligations when accessing and sharing data
- Lack of single customer view, ability to deliver a personalized experience for customers
- Inability for customers to maintain their own personal information
Business stakeholders wanted to:
- Gain a deeper understanding of their customers (by creating a Single View)
- Create a personalized experience for CCQ customers
- Target demographics which don’t have support services in place
Impact:
Understanding their data and finding the meaningful insights can have a huge impact on the Cancer Council Queensland’s ability to manage their data and make informed decisions about the current and future issues.