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End to End Data Fabric

Situation:

IT stakeholders struggled with:

  • Lack of clarity regarding security and privacy obligations when accessing and sharing data
  • Lack of single customer view, ability to deliver a personalized experience for customers
  • Inability for customers to maintain their own personal information

Business stakeholders wanted to:

  • Gain a deeper understanding of their customers (by creating a Single View)
  • Create a personalized experience for CCQ customers
  • Target demographics which don’t have support services in place

Impact:

Understanding their data and finding the meaningful insights can have a huge impact on the Cancer Council Queensland’s ability to manage their data and make informed decisions about the current and future issues.